Although I've spent my business life in sales, there's something about advertising I simply don't understand. Because the incumbent's apparently worried now that he won't raise as much money as he expected for ads that he planned to spend substantial millions on during his campaign.
The reason I'm confused is because what I've always seen take place is that regardless of how much money's been spent promoting products, after those products have been in the market for a while, users find out whether they actually work as promised or not. And in the incumbent's case I doubt there's any voter who's going to buy some hyped promise about his ability to build a rosy future, or accept his attempts at blaming others for his own faults, unpreparedness for office and absence of leadership, when they're confronted with examples of failures each and every day.
In that regard, and in keeping with my listing of administration errors, there's another one today where according to Bloomberg on-line the president's "decision in February 2011 to hold the Democratic National Convention in North Carolina looked like a bold move to reclaim a state he’d won in 2008. Today, it’s more like an awkward fit."
The article goes on to point out that, "the state’s Democratic Party is mired in a sexual harassment scandal. Voters just approved a state constitutional amendment to ban gay marriage, which conflicts with Obama’s view on the issue. Convention fundraising has been slow, and labor unions tapped to fill the financial gap are angry the convention will be in a city -Charlotte- with no unionized hotels and in a state where compulsory union membership or the payment of dues is prohibited as an employment condition. "
Additionally, North Carolina’s 9.7 percent unemployment rate is above the national average and one of its top employers, Bank of America, has announced job reductions while the incumbent's scheduled to accept nomination at Bank of America Stadium in September. About which, Don Kettl, dean of the school of public policy at the University of Maryland stated, “It’s inconceivable that they would move the convention. But they may wish that they had placed their chips on another swing state.”
And aside from the preceding issues is the fact that the state's also where the federal trial of it's former Democratic U.S. senator, John Edwards, is taking place. He's accused of using almost $1 million in campaign contributions to help hide an affair with his pregnant mistress while running for president in 2008.
So, when you add up all the negatives in the North Carolina mix I have to wonder what good ads would do to reverse a boatload of actual fact. Because I truly believe that anyone who'd buy the words of an ad while living amidst the actual truth is almost certainly too dumb to find a voting booth.
That's it for today folks.
Adios
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