Spent another day organizing and implementing some marketing approaches for a new business. And while I was working (actually it's fun) and taking advantage of lot's of really simple technology, I thought about how all this stuff came to be.
Now, I know people will argue, sometimes really heatedly, as to who's built the better mousetrap, Bill Gates or the folks over at Apple. But, my issue for today isn't about which platforms are better, Microsoft, Apple or whoever else, I'm only addressing what can be done simply because the platforms exists.
In my simple task for today I first worked with some graphics to create an eye-catching ad that can be printed on postcards or sent via email. It wasn't that long ago I'd have either needed to find an ad agency, graphic designer or maybe just someone who could print legibly. Today that's not needed at all.
Then I needed to have a high-quality mailer to send out. Well, simply by using a quality graphics program, top-line printer, quality stock and a paper cutter, I did all that work myself.
Now, who do you send the information too? Of course the hard part here is to access a database that's proven of value in the target market. And, in this case that already exists. But, even so, how do you compile, sort and select your specific targets. The answer is, by using particular criteria, then extracting what you want from the mass. Today, that can be accomplished in a few keystrokes (if you know which keys to stroke) instead of weeks of manual sorts, charts, graphs and meetings with specialists in focused marketing techniques. The point is, software exists that permits you to store, search, and apply data in almost any model, fashion or structure you want, and you can do it by yourself.
Thus, as I went through all the steps sitting alone at my desk, I got to thinking not only of the marvels of very basic software and applications, but, even for this fledgling enterprise how many folks I didn't need to hire or use at all. So, if you multiply this operation by however other businesses function the same way, due to technology, I'd not be surprised if the unemployment rolls stayed where they are even if the economy recovers.
I guess in the end, as far as the administration's concerned they'd better be planning to build lot's more bridges and roads, because even at Microsoft or Apple, I doubt they're looking for ways to replace sledgehammers, picks and shovels.
That's it for today folks
Adios
No comments:
Post a Comment