And according to reporter Derricke Dennis of CBS 2, New York on-line, the mayor’s introducing a new public health initiative to battle obesity, aimed at super-sized sugary drinks. They say that means no more Big Gulps, Slurpees or even Venti at Starbucks. In fact, he’s proposed a ban on all sugary drinks over 16 ounces everywhere, all across the city.
I mention it because lately, with situations such as JP Morgan Chase’s Jamie Dimon being called to face Congress regarding the 2 billion dollar hit the bank took in trading losses, and the wide concern over whether Facebook’s public offering was properly handled by NASDAQ, there are government investigations and stopgaps being considered all over the place.
However, as I’ve noted many times in the past, business folks and marketeers are far smarter and adept than any politico’s on the planet. And that’s why when all the smoke clears; they’ll come up with many new ways to sell whatever they dream up next.
And, that’s why in the case of large-size soft drink bans in the city, I think servers will simply ask customers how many small cups they’d like to order, and likely sell at least two eight ounce cups or more to each.
That’s it for today folks.